Post by account_disabled on Jan 3, 2024 1:07:24 GMT -5
Like every year, Pinterest has revealed the trends that marketers should take into account in the coming months. In a virtual event yesterday, Aya Kanai, Head of Content, and Larkin Brown, Head of Research, revealed the key findings from the 2021 Annual Trends Report . By way of introduction, Brown highlighted that, during the pandemic, users turned to the platform to seek inspiration. In fact, more than 442 million people around the world use the platform every month to discover new ideas and bring them to life. And the behaviors that emerged during this time, she noted, will continue with us in the coming months. Together with Aya Kanai, he proceeded to present Pinterest's predictions for 2021 encompassed in 10 key points and based on data collected between October 2018 and September 2020. It should be noted that, of the trends collected by the platform in 2020, 80% were became a reality, according to Pinterest . 1. Wellbeing People are prioritizing their mental and spiritual health more than ever.
In this new context, alternative spiritual methods are becoming increasingly fashionable. Protection crystals, manifestation techniques, or fantasy mapping are some of the most popular search terms. Plus, sleep Phone Number List care is the new self-care. Nighttime sleep affirmations or sleep oil blends are also highly searched terms. On the other hand, the bath ritual at home will be the new spa (spiritual cleansing bath, full moon bath ritual, among other searches). 2. Travel In 2021 people will start planning, booking and hopefully exploring new places, Kanai said. Year after year, searches related to cars as an escape have skyrocketed, with growth in terms such as romantic car date, drive-in movie theater or dog car seats. "In 2021, the car will become the new 'third space', perfect for everything from romantic dates to the quintessential men's retreat," the report states.
Luxury vacations, dream vacations and trips to the mountains are some of the most popular searches. Elsewhere, Pinterest reveals that remote regions are in fashion: people will plan road trips to national parks, swap the city for a cabin, and explore nature thanks to the flexibility of remote work. 3. Food and drinks With the closure of restaurants and bars, cooking has experienced a clear boom during the pandemic and Pinterest users have become true "chefs at home." In this section, the platform highlights searches for spicy food such as the jalapeño jam recipe, breakfast or dessert tables , and gourmet experiences . Brands should take advantage of the opportunity by connecting with users through food-related products. For example, technology companies may present their devices as tools to search for recipes. 4. Home These months when we are spending more time at home, users are transforming rooms to adapt to the current times and create additional space in their home.
In this new context, alternative spiritual methods are becoming increasingly fashionable. Protection crystals, manifestation techniques, or fantasy mapping are some of the most popular search terms. Plus, sleep Phone Number List care is the new self-care. Nighttime sleep affirmations or sleep oil blends are also highly searched terms. On the other hand, the bath ritual at home will be the new spa (spiritual cleansing bath, full moon bath ritual, among other searches). 2. Travel In 2021 people will start planning, booking and hopefully exploring new places, Kanai said. Year after year, searches related to cars as an escape have skyrocketed, with growth in terms such as romantic car date, drive-in movie theater or dog car seats. "In 2021, the car will become the new 'third space', perfect for everything from romantic dates to the quintessential men's retreat," the report states.
Luxury vacations, dream vacations and trips to the mountains are some of the most popular searches. Elsewhere, Pinterest reveals that remote regions are in fashion: people will plan road trips to national parks, swap the city for a cabin, and explore nature thanks to the flexibility of remote work. 3. Food and drinks With the closure of restaurants and bars, cooking has experienced a clear boom during the pandemic and Pinterest users have become true "chefs at home." In this section, the platform highlights searches for spicy food such as the jalapeño jam recipe, breakfast or dessert tables , and gourmet experiences . Brands should take advantage of the opportunity by connecting with users through food-related products. For example, technology companies may present their devices as tools to search for recipes. 4. Home These months when we are spending more time at home, users are transforming rooms to adapt to the current times and create additional space in their home.